Every marketing and salesperson knows it’s all about numbers, eyes, and touches that lead to inquires. Every day you and I work hard to get in front of the prospect or get recognized as a leader in the industry. You are targeting prospects with Facebook ads, blogs, and yes, even cold-calling to generate leads.
Over time, you begin chasing numbers, and the marketing scoop widens. It happens to me as I realized local marketing domination was dwindling. The business down the street is now using my competitor’s service and not mine. The turf war was lost before it began.
Restablishing my Domination
My local domination occurs because I was actively producing content for my website and after capturing the number one position on Google for eight years I then started to look at other social media and spend the next five years playing with all the new social media outlets that popped up.
Time ticked by and as the company grew, I developed more niche websites, and the SEO formula changed making it harder to grab the top spots on Google’s front page.
One SEO practice still works for page ranking, and that is content creation. Blogging is an SEO tool that works and creating well-niched blog article can take a website lost deep down in Google search pages and moved them to the top pages.
Creating Niched SEO Content
Here are four ways to generate niched SEO content
“When you try to solve a problem, you just make more.” – John Tavner (Michael Dorman)
- Micro-niche the blog post
- Focus on one area
- Address one problem
- Talk to one group
Micro-niche: Writing a product review is great but let’s face it, so many people are doing it. To become an expert you have to micro-niche the market and help people with a specified problem. Write a blog post that solves problems, one problem at a time.
Focus on One Area: Every business has multiple products or services. Build content that dominates one area as an expert and dominate the topic.
Address One Problem: When you try to solve a problem, you just make more. Can you remember a home project you started that was only going to be a quick 15-minutes, which turned into a two-day event? Other people are facing that same issue and are looking for a quick fix so they can get back to their main problem. Show your readers how to solve a particular problem.
Talk to One Group: Pick a writing style for the audience; are they going to be beginners, intermediate, or experts on the subject. How you write these blog posts will determine the amount of jargon, steps, and pictures required to explain your solution.
Dominate your turf with well written, mico-niched solutions, and address one group and you will see people linking to your articles, repeating your solutions and watch your SEO ranking climb to the top of search engines. And in the long-run, you will gain web dominance in your industry.
About the Author: Dale Obrochta is a business owner, marketing expert, and blogger who has been successfully marketing his business since 1989.