Creativity is 95% of the work, and the message is the other 5%. This weekend has been the epic battle to get my son to take responsibility and clean his room. Being he is eight years old – it’s easy for him to pull out all his toys from a closet, but it is impossible for him to put them back.
With all the toys scattered around the bedroom, I noticed my old Scrabble game on the shelf. Board games are all but obsolete with all the people playing online games nowadays. There it was.
Scrabble was sitting on the shelf. Here was an opportunity for me to create an image that would brand a message. I pulled down the game and pulled out my trusted cell phone camera and quickly took several pictures.
I also found an older game from 1971 in the closet, Scrabble Sentences, and strategically created an image. The message may not scream balloon entertainment, but I’m planting a thought in the viewers’ head that says, laughing, balloons, they’re associated with fun, and so am I.
Not all brand messages need to yell or be bold. Look around your house. The next prop that will help you brand your message may be sitting on a shelf. Give it a try; you cannot fail; it’s marketing.